It will come like a flood of pain.

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sad, depressed, depression @ Pixabay

You will be lost and confused, but I’ll guide you through the process. Guide your visitor from the moment they land on your site. Formulate a plan to optimize conversion rates based on user behavior and their environment. Implement tactics that will make sure people: Know who you are, where you’re located, what services or products you offer and how much they cost.

man, depressed, sitting @ Pixabay

Understand why you want them to buy now versus later; Have confidence in engaging with online forms like checkout carts, contact request forms, etc. And understand the potential risks of waiting until tomorrow before making decisions about important life moments such as buying homes or choosing higher education programs. Plan ahead for any surprises that may arise by mapping out contingencies with different solutions for each situation (e.g., if it’s not working for some reason, try this other strategy).

Perform updates and tweaks often to make sure you’re always on top of what’s working, what isn’t and how to improve. Test new ideas once they are implemented with the company in a live environment before deciding to go for it or not. If the idea is successful then continue implementing it; if not, scrap it quickly so that resources aren’t wasted. Analyze your data regularly to see where improvements can be made by looking at things like bounce rates, conversions rate per category, conversion rate based on location or time of day etc.

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