And you should feel bad

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This is a blog post on how not to approach content strategy. In this article, we will look at the many ways that you can get it wrong and provide some tips for getting it right.

We will also highlight why your content strategy is so important and what you need to do to make sure that your business’s online presence isn’t falling behind the competition’s.

The first thing to keep in mind when developing a content strategy is that there are no shortcuts or quick fixes – proper planning takes time!

concept, man, papers @ Pixabay

Know your audience:

Figure out your target demographic and write for them. Do they prefer short tweets or long-form content?

Research your competition’s articles:

What topics are they writing about? Which ones do you think would work best for YOUR company? Have a go at drafting some of those ideas first, to see if they will resonate with the audience.

Be careful not to copy their content – that’s just lazy! Instead, use what you learn from researching as inspiration. So there you have it – how NOT to approach content strategy!

Good luck 🙂 How Not To Approach Content Strategy


This is a blog post on how not to approach content strategy in business. 


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