It is no surprise that people love to watch live-streaming videos. Live-streaming videos are becoming more and more popular.

The live-streaming trend is now becoming a global sensation. Live streaming is a powerful tool for brands to reach their audiences in real-time. It is now becoming a major marketing tool for a marketer.

Several streaming platforms offer LIVE streaming services, as researched by Howtowatchinuk. You can stream live sports, News, video game streams, TV broadcasts, etc.

Live streaming has been steadily growing in popularity for the last few years and is expected to continue to grow in 2022. Following is the trend every marketer and streamer should look out for.


Short Live-Stream Videos

Over past years, Instagram stories have dominated in capturing users’ attention but now Instagram reels and Tiktok videos have surpassed them. As of September 2021, there are over one thousand million active users on TikTok, a 45% increase from the year before.

An increase in active user of Tiktok and Instagram reel indicate that consumer prefers more video formats that are engaging and entertaining. This sudden and massive growth has resulted in a big shift in how businesses and content creators should produce their videos.

Live Shopping Stream

Live streaming shopping refers to the practice of buying products or services online via a live video feed. In just a few years, live-streaming shopping has become one of the biggest trends in online retail.

Combining shopping and live streaming on platforms like Instagram, Facebook, and Twitter will create a new type of in-stream shopping in the coming years. This in-stream shopping will completely transform the way we shop.

This convenience will be a major selling point for many customers, and it’s expected that the live-streaming shopping market will continue to grow exponentially in the coming years. So traditional retailers will need to find ways to adapt – or be left behind.

Live Music Streaming

As traditional radio stations increasingly lose listeners to music streaming services, more and more artists are turning to live streaming to reach their fans. The popularity of live-streamed concerts and DJ sets has exploded during the pandemic as fans flock to online platforms to watch their favorite performers.

This trend is only expected to grow in the coming years as fans enjoy the intimate, high-quality experience that these performances provide. Even major streaming platforms such as Twitch have noticed the rising music content demand and created a separate category for music channels.

So, whether you’re an aspiring artist or a seasoned veteran, live streaming has huge potential – so get started today.

Sports Live-Streaming 

Humans have always been fascinated by live sports, whether in person or from the comfort of their homes. But after the pandemic, many sports fans had to settle for watching live events online, increasing the demand for live sports streaming.

The marketer should focus more on its live sports streaming for more engagement and a high community user base.

Live Collaboration with Influencer 

Influencer marketing has played a major role in providing brand exposure for several years. As the popularity of live streaming and live shopping continues to grow, companies should consider partnering with video influencers to reach a wider audience.

Live video collaboration with an influencer will be a game changer for a brand and can help you promote your brand or product to a new audience`

Affiliated Marketing Boost Monetization on Twitch 

As Twitch has become more popular, content creators have found ways to monetize their live streams. The most popular options are donations, the boost feature, and becoming a partner or affiliation.

This year is expected to be a big year for Twitch affiliate marketing as more streamers and brands collaborate to drive sales and promote the streamers.

High-Quality Video Streaming

High-quality video streaming has become increasingly demanding in recent years. According to research, over half of viewers abandon a poor-quality stream within 90 seconds. This means that fewer people are seeing and engaging with ads. Ultimately, this leads to financial loss for live streamers.

Increasing Popularity of TikTok

As TikTok grows in popularity, it is becoming an increasingly important platform for businesses and marketers. With over one billion users as of September 2021, TikTok is now the world’s seventh most popular social network.

Wrapping Up

As we move into the future, keeping up with the latest trends in live streaming is important. By understanding the trends of each platform, you can make your live-streaming efforts more effective. Introducing live streaming into your marketing strategy can help you reach more people and engage with your audience more effectively.


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