Your Marketing Stats: How to Read and Interpret Analytics Data


Do you know what your marketing stats are? Your analytics can tell you a lot about how your website and business is performing. Analytics data will give you the information to make better decisions for your business. In this blog post, Fomoco News will discuss what data points to look at, and how they affect performance on your site!

I bet that sounds familiar because it’s something we tell our clients all the time! But don’t worry by reading through this blog post. You won’t feel like your head is spinning anymore when looking at analytics data. Instead, you will understand how key metrics work together to paint a picture of where your business stands now and where it should go next in terms of its overall growth strategy. With that said… let’s dive right into understanding these important metrics!

Analytics, Stats, Statistics, Data

Step one:

Your first action is to set up your Google Analytics account properly. Your site may be collecting data. But if you do not have the tracking code installed correctly or don’t know what it means when you see an error message on your dashboard. Then your information will all be for nothing. Because there won’t be any way to find out about issues unless someone tells you.

Step two:

Your next step should involve familiarizing yourself with what each of the different metrics mean and how they can help you improve upon weaknesses in order to meet business goals more efficiently. For example, bounce rate refers to users who visit only one page before leaving without clicking through another link. This could point towards a problem with navigation or perhaps even relevance since a person is likely to find what they need quickly and easily. Your bounce rate should be as low as possible at all times, ideally under 60% or 70%.

Step three:

There are a few common mistakes that people make when looking through their analytics data, such as focusing too much on page views rather than users; the number of pages viewed does not equate to engagement. Because someone can open many different tabs in their browser without actually engaging with your content.

Step four:

Your bounce rate should be as low as possible at all times, ideally under 60% or 70%. This will show you how many people are scrolling through your page and clicking off before reaching the end. Your average session duration is another important data point that tells you whether or not someone is engaging with your content. If it’s too short then they probably aren’t reading much of it. Your time on site will tell you exactly how long users stay on a particular page while also telling you about their engagement level. Since this metric combines both the number of pages viewed and the length of time spent on each one. Similarly to Bounce Rate there can be problems here because some websites automatically track mouse movement (which could lead to padding that number) or use pop-ups to track time on site (which might scare people into closing the window before reaching the end).

Analyze your web traffic

There are lots of tools out there that can help with analyzing your web traffic. But when it comes down to actually understanding what these numbers mean in terms of user engagement then they don’t cut it. This article explains everything you need to know about reading your own analytics so you get exactly the information you want without any hassle. With enough knowledge anyone can start putting together their own reports, too! It takes some time to get used to all of the metrics, but once you do it really is simple.

Look at your top referrers

The best place to start is by looking at your top referrers on a daily basis. Your website’s front page might not be getting that much traffic, so don’t just focus there. Look at where people are coming from and what they are doing once they reach your site thanks to Google Analytics . You can also track things like exit pages if somebody leaves before completing their visit this will give you an idea of why users didn’t stick around for more than a few seconds or minutes depending on how long they stayed in general! If someone has spent over five minutes reading some content then chances are they want something out of it! Your top referrers might not be the ones sending you traffic. But they’re important and probably have a larger audience than your actual front page.


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